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For the new Gucci DIY programme, the Gucci O...

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For the new Gucci DIY programme, the Gucci Ophidia can be personalized with distinctive letters from the Gucci alphabet. Cut from leather, crocodile, python or felt profiled with crystal studs, the letters can be appliquéd at a large scale onto either side of the bags. Gucci DIY is available exclusively on Gucci.com or with an in-store app in Gucci Wooster. Discover more on.gucci.com/DIYTotes_.
Photo: Petra Collins
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds


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The Gucci Community shares the ideas of Alessandro Michele's creative vision of inclusivity, diversity and freedom to be who you are.
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